According to Mark Twain “Many a small thing has been made large by the right kind of advertising”. Advertisement is one of the most glamorous industries in the world. Advertising is the art of conveying a message to the masses. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is one of the chief divisions of any industry that ensures the industry’s competitiveness in the corporate milieu. It is the means of influencing the public; in general, turning them in to consumers of the products and services you are trying to market, through messages that can be visual, oral or both. Advertisement exploits media like television, website, radio, newspapers and magazines, hoardings and billboards, etc. to get its idea across to the public Indian advertising industry is on a roll and is all set to provide quality job to thousands of individuals in next few years. Advertising is one aspect in Mass Communication and is integrally linked with marketing and public relations.
- Degree or Diploma in a particular field
- Degree or diploma in Fine/Commercial Art
- Bachelors of fine arts, Graphic Designing
- Advertising Account Manager
Eligibility for most of the advertising postgraduate courses is graduation in any discipline with a minimum of 50 percent marks. Some institutions also offer graduate level courses in advertising, for which they admit students who have cleared class 10+2. Admission to most of these courses is based on an entrance exam and /or interview.
Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. A career in advertisement is very glamorous and at the same time very challenging, in terms of both physical and intellectual labor. Advertisement finds its significance in every sphere of life – whether it is a firm, a certain brand, some personality, some religious or voluntary – every unit use some form of advertising so that they can communicate with their specific audience. The salary configuration in the industry is very high and if you have the knack and skill in yourself, you can unabatedly reach the top in no time. It is a perfect profession for all of you who have some creativity and who can easily deal with work-pressure. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer. Advertising is one aspect in Mass Communication and is integrally linked with marketing and public relations. Due to growing economic liberalization and the changing trends in society, advertising industry has gained tremendous grounds and has already established itself as a lucrative career option. One can work as Advertising manager, sales manager; public relations director, creative director, copy writer, and marketing communications manager are some of the major job opportunities in this field. Many advertisement professionals also tend to start their own advertising agencies after a decade of working. Since this industry is very competitive, you must be willing to give your best at all times to make a successful career.
In this sector, pay structure can vary from one agency to another depending on the size and turnover. Accredited agencies have a large set up while small agencies may have just a handful of employees looking after all the various jobs. Salary is generally not a constraint for the suitable candidate in this industry. This will, of course, depend on the individual’s merit, qualifications, and experience. As a beginner, one can earn between Rs 20,000 to 40,000 per month. The pay packets get heavier and heavier as the workload and level of experience rises. In a few years down the line, one may expect to earn more than 3.5 lakhs per annum and even there is more scope for improvement. The most successful Ad professionals are said to draw salaries in excess of a lakh per month.
- University of Mumbai’s Garware Institute of Career Education and Development, Kalina Campus, Santa Cruz (East), Mumbai-8 mu.ac.in
- Sophia College, Bhulabhai Desai Road, Mumbai – 400 026 sophiacollegemumbai.com
- Somaiya College of Arts, Chowpatty, Mumbai somaiya.edu
- Siddharth College of Communications, D.N.Road, Mumbai – 1
- Narsee Monjee Institute of Management Studies, Mumbai nmims.edu
- Indian Institute of Technology, Powai, Mumbai iitb.ac.in
- Indian Institute of Mass Communication, iimc.nic.in
- Bhavan’s Institute of Communications and Management, FA/111 Salt Lake City, Calcutta – 770 064
- Bhavan’s Harilal Bhagvati College of Mass Communications, Race Course Road, Bangalore – 560 001
- Bharatiya Vidya Bhavan, Kulapati K.M.Munshi Marg, Chowpatty, Mumbai – 600 007
- Symbiosis Institiute of Media and Communication, Pune simc.edu
- Xavier’s Institute Of Communication, Mumbai xaviercomm.org
- Narsee Monjee Institute of Management Studies Mumbai nmims.edu
- Mudra Institute Of Communications (MICA), Ahmedabad – mica-india.net
- Indian Institute Of Mass Communication, New Delhi iimc.nic.in
- A.J Kidwai MCRC, Jamia Milia Islamia Delhi www.ajkmcrc.org
- Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal www.mcu.ac.in
- Symbiosis Institute of Mass Commmunication, Pune www.simc.edu
- Indian Institute of Journalism and New Media, Bangalore www.iijnm.org
- Bhartiya Vidya Bhawan, Delhi www.bvbdelhi.org
- Dept. of Communication and Journalism, Pune University www.unipune.ac.in
- Manorama School of Communication, Kottayyam www.manoramajschool.com
- Manipal Institute of Communication, Udayavani Building, Press Corner, Manipal-576119. www.manipal.edu
- Amity School Of Journalism and Communication,New Delhi -24. www.amity.edu
- Apeejay Institute of Mass Communication,New Delhi-75 www.apeejay.edu